Snoring is a significant quality of life issue for millions of people. Snoring couples have less sex, argue more, and report lower marital satisfaction scores than do non-snoring couples. Successfully treating snoring can be incredibly rewarding because it meaningfully improves daily life. Yet despite snoring's prevalence, and the compelling practice economics of treating it, many ENTs struggle to successfully incorporate snoring treatment into their practices. The session will present five essentials to ensuring appropriate and effective treatment, drawn from thousands of patients over our 20 plus year careers. The panelists will discuss: 1) understanding the goal; 2) setting appropriate expectations; 3) understanding the disease; 4) treating multiple levels; and 5) having a backup plan to present to your patient. Learning Objectives: 1.Identify the impact that snoring has on patient's lives, the market opportunity that snoring treatment represents, and the potential professional and economic rewards of treating snoring. 2. List the five essential steps to successfully evaluating and treating snoring patients. 3. Describe ways to communicate effectively with patients and bed partners about the negative consequences of snoring, and the potential value of a variety of treatment options. Faculty: Craig Schwimmer, MD, MPH, FACS(Intellectual Property Rights; Stock or Stock Options; Leadership Role: Pilar Palatal), Howard K. Sherman, MD(Nothing to disclose).