What Dentists Know about Snoring and Apnea That You Don't
2018 AAO-HNSF Annual Meeting & OTO Experience
Keyword(s)
Snoring, sleep apnea treatment, market place, dentist
Snoring and sleep apnea treatment represents a $3-billion annual market in the USA. It is an incredible market opportunity for otolaryngologists and may in fact be the last great growth opportunity for our specialty. While otolaryngologists offer patients a broader range of treatment options than any other professionals, and ought to be the predominant provider of snoring and sleep apnea treatment. However, market share is being won by dentists at an alarming and accelerating pace. Despite the limitations of oral appliance therapy, dentists are aggressively marketing themselves to consumers, touting highly profitable oral appliances as a convenient, effective, and non-invasive solution. This panel presentation will provide an overview of the marketplace opportunity, review how (and why) dentists are so aggressively pursuing this opportunity. The panelists hope to energize and motivate the profession to mobilize our colleagues to take advantage of a unique opportunity to better serve our patient's needs, and improve their practice economics, by addressing the market opportunity that snoring and sleep apnea treatment represents for community-based otolaryngologists.
Description
Snoring and sleep apnea treatment represents a $3-billion annual market in the USA. It is an incredible market opportunity for otolaryngologists and may in fact be the last great growth opportunity for our specialty. While otolaryngologists offer patients a broader range of treatment options than any other professionals, and ought to be the predominant provider of snoring and sleep apnea treatment. However, market share is being won by dentists at an alarming and accelerating pace. Despite the limitations of oral appliance therapy, dentists are aggressively marketing themselves to consumers, touting highly profitable oral appliances as a convenient, effective, and non-invasive solution. This panel presentation will provide an overview of the marketplace opportunity, review how (and why) dentists are so aggressively pursuing this opportunity. The panelists hope to energize and motivate the profession to mobilize our colleagues to take advantage of a unique opportunity to better serve our patient's needs, and improve their practice economics, by addressing the market opportunity that snoring and sleep apnea treatment represents for community-based otolaryngologists. Learning Objectives: 1.Analyze the growing marketplace potential for snoring and sleep apnea services, and the potential economic benefits of meeting patient's needs in this area. 2. Learn why dentist are aggressively pursuing snoring and sleep apnea care and identify ways to serve otolaryngology patients with the significant competitive advantages with a broader range of treatment options. 3. Defend why otolaryngologists are the most appropriate professionals to care for patients with snoring and sleep apnea due to the wide range of services that only ENT's can provide. Faculty: Ronald B. Kuppersmith, MD,MBA(Stock or Stock Options: Spirox; Arrinex; Galen RoboticsRoyalty: Thieme Publishing Company; Marina Medical; Leadership Role: ABO Consulting Fees: Spirox; Johnson and Johnson), Craig Schwimmer, MD, MPH, FACS(Intellectual Property Rights; Stock or Stock Options; Leadership Role: Pilar Palatal), Christopher G. Larson, MD(Research funding: Alcon; Inspire; Consulting Fees: Alcon).
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