Online Reputation Management (AMW)
2021 AAO-HNSF Annual Meeting & OTO Experience
This course will discuss the optimum way to establish, maintain, and manage an otolaryngologist's professional reputation. It will evaluate best practices to improve patient satisfaction and office awareness. It will analyze effective communication strategies to minimize patient dissatisfaction. Patients continue to use the internet and social media to gain information on their healthcare needs and options. Being able to manage patient's expectations effectively and efficiently will improve the patient doctor interaction, educate the patient accurately, and provide enhanced communication to optimize results. Developing a strategy to manage patient questions, concerns, and dissatisfaction when it occurs will create an environment that supports honesty and empathy. Understanding the legal implications of conflict management and the impact of Covid-19 will be covered as well. By optimizing your online reputation, practice revenue, sustainability, and growth can improve.
Credits
CME:1.0, MOC:1.0