The Business Development (BI) swat team, for the largest ENT practice in the country uses correct coding initiatives and robust data analytics across various categories that serve as benchmarks for their physicians. These analytical reports are intended as instructive suggestions based on data collection and trend analysis. They are not rules, and in no sense represent a standard of care, however averages and medians tell a good story. The implementation of best practices and coding optimization begins with education. Explore how the largest group practice implements dashboards in their physicians' everyday practice and educates their providers on industry best practices.